The U.S. switchover to EMV payments has started. And, liability for losses due to counterfeit fraud in EMV card-present transactions shifts to the merchants if they haven’t implemented EMV-enabled point of sale (POS) devices.
Ingenico and EMV
With over three decades of leadership in the payment industry, Ingenico has a long list of EMV Firsts, and has become a trusted partner and the technology experts helping retailers prepare for the EMV migration in the U.S. Having deployed over 170 EMV solutions in various countries, we can confidently claim the spot as the global leader in EMV implementations. Additionally, to illustrate our strong industry connections and deep expertise, we are the only payment solution provider that is a member of EMVCo and we’re also in the Smart Card Alliance.
Let us help you simplify EMV migration
With extensive experience in EMV solutions worldwide, Ingenico streamlines your EMV implementation by helping you identify the appropriate EMV-compliant solution to meet your business model’s specific needs. We offer fixed and mobile POS solutions for retail that are designed to accept EMV chip & PIN, EMV chip & signature, and NFC/contactless transactions including Apple Pay. Our broad range of payment solutions allow customers to pay however and wherever they choose, enhancing the overall purchasing experience and building brand loyalty.
Contact Ingenico today to explore your EMV options and to plan your migration strategy. We want to help in making your EMV transition as seamless as our payment solutions.
Recent huge and widely reported card breaches at several major U.S. retailers have reignited interest in EMV and underscored the urgency of building a chip card payment infrastructure in North America. The EMV compliance deadline for acquirers was April 2013, so most U.S. acquirers and sub-processors have long been preparing for and are now ready to support contact and contactless EMV transactions:
Acquirers and sub-processors can expect three primary benefits as the U.S. payment infrastructure migrates to EMV chip cards:
Secure EMV transactions eliminate card fraud resulting from the use of counterfeit credit and debit cards by using authentication that allows the issuer to validate the card. Because EMV card data is dynamic, it eliminates the incentive to create or use cloned or counterfeit cards.
By supporting EMV standards to meet EMV Level 1 and Level 2 requirements, acquirers and sup-processors will help the U.S. achieve global payment interoperability.
Issuers have the option of using a PIN to authenticate the cardholder on EMV credit card transactions to combat the use of lost and stolen cards. Also on occasions when the point of sale (POS) is unable to connect online, some issuers may allow the chip to authenticate and authorize the transaction up to a pre-set amount.
We have over three decades of experience with EMV migration, implementation, and support across the world. Today more than 14 million Ingenico’s devices are already EMV enabled and securely processing smart card transactions daily. We hold Board level advisory seats on the key EMV regulatory and standards bodies, including EMVCo., EMV Migration Forum, Smart Card Alliance and PCI SSC. Our EMV experts already work closely with card brands, acquirers/processors, merchants, retailers, financial institutions in the U.S. to successfully plan, test and complete their migrations to EMV global standard chip cards. Most recently, we helped major stakeholders of the payment ecosystem in Canada adopt and migrate to EMV. We truly understand the complexities involved in transitioning to EMV chip-based technology.
After years of depending on traditional magnetic stripe-based (MSR) payment cards, the payment ecosystem in North America is finally ready to embrace the global standard: secure EMV chip card technology.
All major U.S. card brands, including Visa, MasterCard, Discover, and American Express, have announced their EMV roadmaps and mandates. Chip-based secure payment processes, combined with dynamic innovations in smartphones, tablets and other devices, will create new, more secure ways for customers to pay.
EMV standards were first drafted in 1993 by the world’s three largest payment organizations, Europay, MasterCard and Visa (the name EMV derives from the first letter of each company name), to meet the goal of defining a common set of standards for card-based payment applications. Essentially, these standards allow cards and card acceptance devices to work together seamlessly and securely.
For some transactions, the merchant is prompted to pass the device to the customer.
Migrating to EMV payment technology will provide significant security and service advantages:
EMV will certainly change the way retailers and merchants take debit and credit cards at the point of sale (POS) in ways that will impact their current POS technology systems and business operations.
EMV implementation will require changes to almost all existing merchant and retail POS system, from payment devices and POS software, to host-level security, to settlement and accounting processes.
Cashiers and sales associates will need to be educated on the use of EMV chip cards, not only so they can complete transactions but also so they can assist customers with using the new cards.
To transition to and successfully adopt EMV technology, merchants must first fully understand EMV’s requirements, timelines, and potential impacts on business operations and processes. Factors to evaluate as you develop your roadmap include:
Most retailers and merchants view the impending EMV implementation as both an advantageous opportunity and an occasion for worry. They understand the benefits of EMV’s enhanced card security and advanced payment options. At the same time, they face the complex task of preparing their existing networks and systems for migration to the new system, such as updating their point of sale equipment and processing systems.
These customers with turn to a trusted partner – their existing system integrator and/or VAR – for advice on creating a successful strategy.
Each of your customers will take a unique path to EMV. With a range of existing POS systems, payment acceptance and processing needs, and security requirements, merchants and retailers of all types and sizes need to be educated in order to make appropriate, cost-effective investments in EMV technologies.
As a knowledgeable member of your merchants’ and retailers’ EMV migration teams, you're uniquely positioned to add value by:
Implementing EMV will benefit your customers by providing increased security, worldwide card interoperability, a choice of payment touchpoints, and improved customer service. Your input can help your customers make the most of this important opportunity.
Because converting a POS system to EMV can have significant impacts on all levels of a retailer’s business operations and technology networks, integrators and VARs will be called upon to support the planning and implementation process, including testing and conducting small-scale pilots prior to full rollout. Here are some factors to consider as merchants prepare for the shift:
In the U.S., specific EMV chip card requirements will be defined by the major multi-payment networks. Until each payment network releases its final EMV requirements, EMV migration (and the POS upgrades it will require) cannot begin. Integrators and VARS should help their merchants and retailers plan and prepare by asking:
New POS Hardware
Because PIN pads and payment terminals are integrated with a merchant’s POS system – and very likely to other value-added applications such as loyalty programs and gift cards – system integrators and VARs should help customers make appropriate hardware and software decisions by asking:
POS Software Modifications
Migrating to EMV can require significant software changes to accommodate EMV’s multiple-payment standards. Integrators and VAR should be prepared to dedicate development resources to these projects. At the same time, you can help your customers minimize migration’s time and complexity by asking:
New Payment Options
EMV technology and microcontroller-equipped smartcards will definitely transform the U.S. payment system, not only by increasing security and improving transaction speed and convenience, but also by enabling new forms of payment such as contactless transactions. EMV contactless cards (often referred to as tap-and-go, tap-to-pay, mobile wallet, etc.) require a POS terminal that supports contactless transactions. As your customers consider POS upgrades, you should ask: